Add the REVERSE_MENU_DIRECTION option

Marlin/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/Felix/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/Felix/Configuration_DUAL.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/Hephestos/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/Hephestos_2/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/RepRapWorld/Megatronics/Configuration.h

 #define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/RigidBot/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/SCARA/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/TAZ4/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 #define ENCODER_PULSES_PER_STEP 2 // Increase if you have a high resolution encoder
 #define ENCODER_STEPS_PER_MENU_ITEM 1 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/WITBOX/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/adafruit/ST7565/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/delta/biv2.5/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/delta/generic/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/delta/kossel_mini/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/delta/kossel_pro/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/delta/kossel_xl/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/makibox/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.

Marlin/example_configurations/tvrrug/Round2/Configuration.h

 //#define SD_CHECK_AND_RETRY // Use CRC checks and retries on the SD communication
 //#define ENCODER_PULSES_PER_STEP 1 // Increase if you have a high resolution encoder
 //#define ENCODER_STEPS_PER_MENU_ITEM 5 // Set according to ENCODER_PULSES_PER_STEP or your liking
+//#define REVERSE_MENU_DIRECTION // When enabled CLOCKWISE moves UP in the LCD menu
 //#define ULTIMAKERCONTROLLER //as available from the Ultimaker online store.
 //#define ULTIPANEL  //the UltiPanel as on Thingiverse
 //#define SPEAKER // The sound device is a speaker - not a buzzer. A buzzer resonates with his own frequency.